Thanks to some great responses from visitors, I have been able to refine our image...hopefully.
1- Many parts of the Rules Section have been updated with changed content and explanations.
2- The Penalties Section has been removed because it was redundant and made us look like we're waiting for you to do something wrong.
3- I have made some effort today to show that we are at heart a casual guild that just aspires excellence from its members, so that we can kick some ass in RvR.